What We Do

We train organizations in the processes of collecting the VOC, will assist in the collections and analysis of customer data. Our ultimate goal is to teach organizations how to collect and analyse customer data on their own. See the article "Are You Hearing Voices?"

Both time and money can be saved by carefully listening to what a customer says. Eighty percent of new products fail in the market place because no one paid attention to this most critical aspect - - the customer. For that reason, collecting the VOC is the first thing an organization should embark on when entering the market with a new product or service, or in the redesign of an existing product or service.

It's a Process

Our comprehensive process involve collecting the VOC, organizational metrics and employees feedback.

The Analysis

Once data has been collected, we analyze the relationship between each data point. Using matrix analysis allows for the determination of key resources.